Recent studies of small businesses shows 5 top small business trends for 2011 and it points out some of the trends that may get benefits from inline services like search engine optimization services and social media optimization services. These are the 5 trends through which virtual solutions would help in minimization of costs and business process optimization.
Variable Cost Models
This service model is different from the traditional ways services are availed. By following this model expertise will look more accessible and affordable and businesses will start to look for choosing from services available. This is a very intelligent and practical model. Accountability is another feature of this model as it will be easy to monitor all marketing activities.
Internet Business
Internet and online tools are helping small businesses to easily find, sell and support customers. Now, more and more new businesses are opting to go for internet business and establishing virtual stores rather than establishing traditional offices and stores for business. As more customers are finding it easy to get things online, more businesses are going for Internet business. Some recent surveys show that small businesses' budget for e-commerce based development is to grow by 20% to 25% this year. If someone find it difficult to get online than there are various online marketing services available, whose job is to get business online and provide services like search engine optimization and social media optimization services.
Social Media in main stream
Social media emerged as a platform for social interactions on internet but it has quickly developed into a medium for marketing by major businesses. Facebook is regarded as the number 1 websites on the basis of visits and along with others like Twitter, LinkedIn and MySpace etc., provides a lot of visibility for businesses online. Small businesses are getting a lot of advantages by investing in social media marketing and the trend is growing rapidly. According to a survey about two third of small businesses are planning to invest in email marketing and about 60% plan to invest more for social media optimization. The important thing here is to remember that a business should apply the most efficient trends and techniques and if this is difficult to do by them, than professional social media optimization services should be hired, which are available by online marketing agencies.
Freelancing and Small Businesses
Freelancers, these days, are getting more professional and establishing virtual businesses. Even large businesses are going for freelance based services along with engaging with other businesses. It is good for freelancers but this comes with a burden of working professionally and efficiently for sustaining business. The freelance business across major markets is expected to hit the figure of 150 million dollars. This is the main reason for freelancers to focus and deliver their expertise and also take sufficient care of other activities like advertising, customer care, accounting and marketing etc. search engine optimization and social media optimization services takes a sufficient part of freelance activities.
Working in the Cloud
The field of computing is ever changing and mobile computing is getting popularity because the benefits it brings are really enormous. It cuts down software development costs and gives access to best software services. Online services like Google apps, Amazon and Apple apps are trying to reach large number of users through smart phones and portable devices.
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